Saw on e-marketing.fr the other day that Total (France, so it's Toe-tal rather than todal :-) hehe) has teamed up with some other companies to provide an interesting new promotional credit card.
The gist is that the more you spend on various purchases, the less you pay for gas. They had specific numbers for the card, but I'm having trouble finding my way back to the article, so for example: spend 1,000 Euros on clothes and stuff at IKEA (and let's be honest, that's not hard!) and you pay 30 cents less on gas/litre that the list price. Spend 3,000 Euros on various purchases and pay 90 cents less on gas/litre.
Seems like a pretty good idea to me! I'm not sure that I've seen this sort of cross-industry tie-in in the states. It would be really awesome if all of my Jimmy John's lunches got me $$ of my Nordstrom shoes!
Anyone else heard of this before? Even in the gas industry here?
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